Homechow App just knows how to deliver food. Period.
Delivering food has become a very big business in Accra and moving around Ghana’s capital city, it’s easy to spot food delivery riders maneuvering through Accra’s often hectic traffic to deliver meals to customers who use one of the 5 food delivery apps to purchase meals.
I am not a big fan of food delivery apps and with my terrible experiences with some of the food apps on the Ghanaian market, I completely gave up on them. The excuse I mostly got when I tried ordering was “we are sorry, we don’t deliver to your home/location.” But one afternoon, I decided to try out the Homechow app from my Adenta residence, and ordered some food from Basilissa. I was shocked when the food arrived within 35 minutes and the delivery guy didn’t even call me to ask for directions.
Here are why Homechow is winning the war!
Restaurant delivery partnerships
I have observed a very popular growth strategy for food delivery apps has been, forming partnerships with the restaurants in the capital city. Homechow currently partners with over 400 restaurants whilst its closest competitor partners with just about 200 restaurants. I have seen Powered by Homechow stickers almost everywhere I go on the doors of restaurants in Osu, East Legon, Ridge, Labone, Cantonments. These partnerships are already paying off for many of the restaurants. Speaking to some restaurant supervisors and managers, they admitted that they average about 30 extra orders a week coming in from Homechow.
Let’s face it. What’s the point of ordering for meals when they won’t be delivered on time and they are delivered cold as I have experienced time and time again with some other food delivery apps. I am yet to experience delivery delays from Homechow and that is not surprising at all. They have riders spread throughout the Greater Accra Region ready to pick up and deliver meals ordered through the app. They average 30 – 45 minutes delivery time and that’s really impressive!
With Homechow, I am not restricted by any radius. I do not get the usual “we are sorry, we don’t deliver to your home/location” excuse anymore. I get to satisfy all my cravings whenever I want.
Homechow’s marketing strategy is genius. With 5 brand ambassadors, Homechow has all the reach it needs and the audience to listen and personally I always look forward to Homechow’s social media updates as its always something new, fresh and engaging. Their recent online ad was one of the most talked-about videos last week.
The Vodafone effect
Homechow has Vodafone Cash has its official payment partner for the app and as a Vodafone user, I have received a couple of SMS from Vodafone asking me to use the Homechow App and pay with Vodafone Cash. I have had friends who tried out the Homechow app after receiving an SMS and that’s a smart play.
The food delivery war is on! Homechow is winning! Well, at least to me and for now. The key thing for Homechow to remain in the lead is to keep the customers like myself happy and of course, full with tasty meals delivered from our favorite places to eat.