Wendy Shay began the ‘fight’, Amandzeba Nat Brew helped out with some ‘karate kicks’ and now, the “man” himself, Kwame Dzokoto has lifted the lid on what he makes of the FDA’s decision to ban celebrities from endorsing alcoholic beverages.
Kwame Dzokoto, who probably was the most affected by FDA’s ban has described the ban by the FDA as ‘inconsiderate’.
Furthermore, Dzokoto also revealed that as a result of their inability to fight the ban, he decided to boycott the media. But wait…..more’s coming!
He told Power FM’s Agyemang Prempeh last Saturday, the 18th of January that:
“I decided to leave the media since no one is speaking for us. Although I made a lot of money from advertising alcoholic beverages, I just decided to stop this media thing and try my hands at a different thing.
“If no one is fighting for us what’s the point in still being in the media.”
But what’s the ‘Edziban’ man up to? Kwame Dzokoto also disclosed that he’s currently studying law in order to be well equipped to deal with such pertinent issues.
He further said:
“Since no lawyer is interested in fighting for celebrities to endorse alcoholic beverages I am taking it upon myself to pursue law and deal with such issues. Who determines who a celebrity is? Would FDA say Maame Dokono (Grace Omaboe) or Mac Jordan Amartey should be charged for advertising alcoholic beverages when indeed those under 18 years might not even know them?I think the law must be tested, anyone just takes a decision and it is final. Trust me I will be contesting FDA on their decision.”
Kwame Dzokoto questioned why the FDA was more focused on banning celebrities from advertising alcoholic beverages whiles the powers that be have turned a blind eye to a more damning menace – sports betting.
“We have a lot of betting companies in Ghana and our children are going wayward but authorities will not see this and will rather ban celebrities from endorsing alcoholic beverages.”
But well, two wrongs doesn’t make a right! If there has being no drastic measures to prevent/reduce the rate at which minors are engaged in sports betting, it doesn’t mean efforts needn’t be put in place to prevent/ reduce the rate at which minors engage in alcoholism.
We have definitely not seen the last with regard to ‘THE BAN ON CELEBRITIES FROM ADVERSTISING ALCOHOLIC BEVERAGES”.
Will celebs come together to fight it?