Well, well, well, what can we say? Charles Nii Armah Mensah is definitely putting Ghana on the map. The Dance Hall King has raised the bar, for the umpteenth time.
This time, Budweiser has come calling! Budweiser was introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, and has rapidly grown to become one of the largest-selling beers in the United States. Their lager is currently available in over 80 countries.
The company has acknowledged and reached out to Dance Hall King, Shatta Wale, craving his indulgence for a collaboration with their brand.
— Budweiser (@Budweiser) August 5, 2019
Anheuser-Busch advertises the Budweiser brand heavily, and ended up spending $449 million in 2012 in the United States.This made it the most advertised drink brand in America, and accounted for a third of the company’s US marketing budget.
The Budweiser from Budějovice has been called “The Beer of Kings” since the 16th century.
In 2010, the Bud Light brand paid $1 billion for a six-year licensing agreement with the American National Football League (NFL). Budweiser also pays $20 million annually for Major League Baseball’s (MLB) licensing rights.