The Food and Drugs Authority (FDA) in 2015, banned celebrities from advertising alcoholic beverages as an adherence to a World Health Organization (WHO) policy.
According to the Authority, the ban was part of efforts to ensure that minors are protected from being lured into alcoholism.
Speaking on ‘Adom Entertainment Hall’ on Adom FM, the Deputy Chief Executive for Food and Drugs Authority, John Odame Darkwa explained that as a member of the WHO, Ghana was expected to adhere to the directive – which they have!
Fast forward to 2020…..Songstress, Wendy Shay has felt the impact of the ban as she revealed that she has lost an endorsement deal worth 1000’s of dollars from a foreign alcoholic company.
What’s true is that these minors view these celebrities as ‘heroes/superstars/mini-gods’ and are bound to support whatever these celebs endorse.
The stance by the FDA to ban celebrities from advertising alcoholic beverages might seem harsh but the future of this already ‘perverse’ generation is of utmost importance.